Mantra for creation of a small business - Develop Your Web Site Marketing Plan

Web site marketing is essential because it increases the likelihood that the time and money you invest in creating a site will pay off. This workshop will help you quickly and easily create a strategic and tactical Web site marketing plan by guiding you through key decisions and prompting you to formalize goals.
You can use this workshop no matter where you are in the Web site marketing process. If you want to create a comprehensive plan, start at Step 1 and work your way through each exercise. At the end of the workshop, you'll receive a custom Web site marketing plan that you can print out. If you prefer to get specific information that matches your current marketing needs, select the appropriate step from the table below. After you complete it, you can move on to the other workshop steps or print only the results of the area you completed.

Objectives

Your Web site marketing efforts will have the most impact if they support a clear site objective. Answer the questions below if you already know your primary plan objective. If you would like to learn more about how to set objectives before answering the questions, click here.
What is the primary objective of your Web site?E-commerce (sell products and services over the Internet)Brochure (provide information about products or services)Information resource (provide information to help visitors make a buying decision)Global marketing (extend geographic reach)Branding (complement an offline marketing program)
What is the primary purpose of your Web site-marketing plan?To drive a high volume of visitors to my Web siteTo drive only qualified prospects to my Web siteTo make my company more visible on the Web.

In the same way that you wouldn’t set out on a road trip without knowing where you want to be, or make a phone call without knowing who you want to speak to, you can’t begin effective marketing without understanding who you want to reach.
Defining your audience requires looking for common identifiable characteristics of your target customer. Doing this will make it easier for you to determine powerful marketing messages and tactics for reaching this market. Use the steps below to define your audience, to review tips for pinpointing the most promising customer segment.
Target Customer: Are you targeting consumers or business?
Consumers / Businesses
Geographic Location: Where are your customers located?
Local / Regional / National / International.